Thursday, June 18, 2009

Dibutuhkan: inovasi komunikasi di media internasional tentang Indonesia

Di dalam blog ini, saya menambahkan link ke news update dari google. Kata kunci yang saya pilih adalah "Indonesia". Tetapi hari ini (Kamis, 18/06/09) tiga news update teratas mengenai Indonesia adalah berita mengenai Bencana di tambang batubara, Vonis Aulia Pohan dan berita mengenai korupsi. Ketiganya merupakan publikasi negatif.

Tidak heran apabila dari beberapa orang Indonesia yang mempunyai kesempatan berinteraksi dengan dunia internasional bercerita bahwa citra Indonesia di sebagian besar kalangan masih cenderung negatif.

Kenapa bukan kemenangan Unikom Bandung di kontes robot internasional di San Fransisco yang muncul. Kenapa bukan peresmian jembatan Suramadu, atau berita positif lainnya. Apakah memang hot news yang mempunyai konten negatif, yang lebih cepat menarik perhatian? Atau memang media internasional kesulitan memperoleh berita positif dari Indonesia? Atau......

Di balik itu semua, saya kira terbuka peluang bagi inovasi dalam komunikasi dari Indonesia ke media internasional agar berita mengenai Indonesia lebih berimbang. Bagaimana menurut Anda?

1 comment:

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