Once, Peter F. Drucker said that "Only Marketing & Innovation generates revenue, the rest creates cost" and recently developing theory in marketing is called "Lateral marketing". They're all show that creativity has significant role in development of business, personal quality, etc.
So, it's very intersting to me to read creative books like "The Art Of Innovation" that describes very innovative US corporate IDEO or "Purple Cow" by Seth Godin.
Do you have any thoughts / experience / information on these kind of things, please feel free to share, discuss or even ask me about them, just send me e-mail (d_swa@yahoo.com) or contact me via Yahoo! Messenger (d_swa). Don't stop Innovate!
Friday, August 05, 2005
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